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智迅達QUISWISE

對講領域新銳品牌

項目背景:
       企業成立于2009年,一直從事電信終端手機的代理銷售業務,主要銷售電信天翼手機,2010年開始代理銷售天翼對講手機,并在四川、貴州、江蘇設有全資子公司,代理銷售中興品牌天翼對講手機(目前國內更高端的天翼對講品牌),并取得良好效益,在四川、貴州市場份額,江蘇份額,在全國總體銷量前列。今年開始組建自己的研發、生產團隊,推出自己的天翼對講終端品牌。需要一款新的品牌詞語戰略。
Project background:
       Enterprise was established in 2009, has been engaged in the telecommunications terminal mobile phone sales agent, mainly sales Telecom Tianyi phone, 2010 began sales agent Tianyi intercom phone, and in Sichuan, Guizhou, Jiangsu has a wholly owned subsidiary, agent sales of ZTE brand day wing intercom phone (currently the most high-end Tianyi intercom brand) and obtain good benefit, in Sichuan, Guizhou rankings ranked first in market share, the share of Jiangsu Province ranked second, ranking the forefront of the national overall sales. The beginning of this year to set up their own R & D, production team, launched its own brand Tianyi intercom terminal. Need a new brand strategy.

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面臨挑戰:
對講系統經過多年的發展,形成了一定的規模,各種不同的新技術和新概念也不斷的在對講系統中得到應用,目前對講系統走到了一個平臺期,同時也遇到了新的發展機遇,對講系統必將朝著家居智能這一方向逐步發展。無線智能家居系統則由于其設計理念是以人為本,符合人性的使用習慣,又附帶有可視對講的全部需求,是未來可視對講行業正真的發展方向,并將改變人們的生活習慣;基于電信業務的智能系統則將是技術發展的必然。如何幫助企業在名稱及品牌設計方面建立優勢是更大的挑戰。
Face challenges:
       Intercom system after years of development, the formation of a certain scale, various new tech logies and new concepts have been applied in the intercom system, at present intercom system came to a plateau, also face new development opportunity, intercom system will towards home home intelligent this direction gradually developed. Wireless smart home system is due to the design philosophy is people oriented, in line with the human's habits, and comes with all the needs of the visual intercom is visual intercom industry is really the development direction in the future, and will change people's living habits; telecom business intelligence system based on it will be the necessity of tech logy development. How to help companies build dominance in strategy and brand design is the biggest challenge.

解決方案:
       中文名:智迅達,英文名稱:QUISWISE,名稱釋義:隨著科技智能日益融入我們生活,我們更需要智能產品的便捷傳輸。智訊達取“智訊”、“訊達”兩個要義,簡明扼要闡明產品屬性,讓高端數據產品形象深入人心。英文品牌名QUISWISE由英文單詞quick和wise合成,取quick的前三個字母qui與wise合成,QUISWISE意指 quick is wise(快捷是明智的)。 考慮到“智訊達”是一款對講機產品,迅捷是它的一個重要特征,同時,wise一詞雙關,既有形容詞“明智”的意思,同時也與“智訊達”產品名相呼應。
Solution:
       Schindler, English Name: QUISWISE, the strategy of interpretation: with the integration of tech logy and smart in our life, we need more intelligent products and convenient transmission. MAXWIN take "intelligence" and "Schindler" two essence and concisely elucidated product attributes, let the hearts of the image of high-end data products. English brand strategy QUISWISE by the English word quick and wise synthesis, take quick of the first three letters qui and wise synthesis, QUISWISE means is wise quick (fast and wise). Taking into account the "wisdom" Schindler is a walkie talkie products, celerity is an important feature of it, at the same time, wise words pun, both adjectives "sensible" meaning, but also with the "MAXWIN" product strategy echoes.

Perspectives

邦悅

邦悅

   通過對客戶群體的深入分析,先知創意了一批符合網站特色,同時也兼具

長信醫療

長信醫療

  背景: 長信醫療集團是由北京中醫藥大學東直門醫院疼痛中心主任、北京中醫

通惠河畔

通惠河畔

    通惠河畔這個名稱本身就很有詩意,仿佛回到了古代的運河文化中,回到了

Work

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